TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
PERSONA [2 records]
Record 1 - internal organization data 2023-01-10
Record 1, English
Record 1, Subject field(s)
- Marketing Research
- The Product (Marketing)
Record 1, Main entry term, English
- persona
1, record 1, English, persona
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
... a persona is [the] profile of a product's typical customer. Personas are used to help a product manager (and others in the organization involved with the product's development) understand key traits, behaviors, goals, responsibilities, and needs of a specific type of user. 2, record 1, English, - persona
Record number: 1, Textual support number: 1 PHR
buyer persona, user persona 3, record 1, English, - persona
Record 1, French
Record 1, Domaine(s)
- Étude du marché
- Produit (Commercialisation)
Record 1, Main entry term, French
- persona
1, record 1, French, persona
correct, see observation
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
[...] personnage imaginaire représentant un groupe ou segment cible dans le cadre du développement d'un nouveau produit ou service ou d'une activité marketing prise dans sa globalité. 2, record 1, French, - persona
Record number: 1, Textual support number: 1 OBS
persona : désignation dont le genre peut être masculin ou féminin. 3, record 1, French, - persona
Record number: 1, Textual support number: 1 PHR
persona client, persona d'acheteur, persona d'utilisateur 3, record 1, French, - persona
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Estudio del mercado
- Producto (Comercialización)
Record 1, Main entry term, Spanish
- persona
1, record 1, Spanish, persona
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 CONT
Una persona es un ente ideal construido a partir de la investigación sobre usuarios reales. [...] aun cuando una persona puede tener características de un usuario real que hayamos entrevistado [...], debemos recordar que estas personas no existen realmente, sino que son una abstracción obtenida desde la investigación. 2, record 1, Spanish, - persona
Record number: 1, Textual support number: 1 PHR
persona cliente, persona compradora 2, record 1, Spanish, - persona
Record 2 - internal organization data 2002-12-19
Record 2, English
Record 2, Subject field(s)
- Rules of Court
- Phraseology
Record 2, Main entry term, English
- in person
1, record 2, English, in%20person
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
- personally 2, record 2, English, personally
correct
- on one's own behalf 3, record 2, English, on%20one%27s%20own%20behalf
correct
- personaliter 4, record 2, English, personaliter
Latin, archaic
- pro se 5, record 2, English, pro%20se
Latin, archaic
- pro persona 6, record 2, English, pro%20persona
Latin
- in propria persona 6, record 2, English, in%20propria%20persona
Latin
Record 2, Textual support, English
Record number: 2, Textual support number: 1 OBS
A party plaintiff or defendant, who sues out a complaint, writ or other process, or appears to conduct his case in court himself, instead of through a solicitor or counsel, is said to act and appear "in person". 4, record 2, English, - in%20person
Record 2, French
Record 2, Domaine(s)
- Règles de procédure
- Phraséologie
Record 2, Main entry term, French
- en personne
1, record 2, French, en%20personne
correct
Record 2, Abbreviations, French
Record 2, Synonyms, French
- personnellement 2, record 2, French, personnellement
Record 2, Textual support, French
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Reglamento procesal
- Fraseología
Record 2, Main entry term, Spanish
- en persona 1, record 2, Spanish, en%20persona
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
- personalmente 1, record 2, Spanish, personalmente
Record 2, Textual support, Spanish
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