TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CRENEAU COMMERCIAL [1 record]

Record 1 2012-12-20

English

Subject field(s)
  • Market Structure (Trade)
  • Merchandising Techniques
DEF

A small market segment for a given product or service, which is either undeveloped and can be tapped to meet the needs of a particular group of customers.

PHR

Open up new market niches; identifying emerging market niches.

French

Domaine(s)
  • Morphologie des marchés (Commerce)
  • Techniques marchandes
DEF

Petit segment de marché d'un produit ou d'un service peu exploité et qui répond aux attentes d'une clientèle particulière.

CONT

[...] les PME [petite et moyenne entreprise] ont eu la possibilité d'occuper des créneaux spécifiques, les fameuses «niches» [...] dont parlent tout le temps les experts américains.

PHR

Trouver de nouveaux créneaux; occuper des créneaux.

Spanish

Campo(s) temático(s)
  • Estructura del mercado (Comercio)
  • Técnicas mercantiles
DEF

Necesidad de un mercado que no está cubierta satisfactoriamente, [...] permite la entrada de una empresa con un producto, forma de distribución o precio competitivo y original.

OBS

nicho de mercado; hueco de mercado: términos y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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