TERMIUM Plus®

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Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1991-01-11

English

Subject field(s)
  • Marketing
OBS

A product distributor will select his products from three customer-driven aspects: product line, customer mix, and customer switching cost.

French

Domaine(s)
  • Commercialisation
OBS

Un distributeur de produits choisit les produits à détenir en stock en fonction de trois critères, eux-mêmes influencés par sa clientèle : les lignes de produits (ou produits de marque), un assortiment de produits (ou produits de prix intermédiaires) et les frais occasionnés par les changements de fournisseurs (substitutions de produits).

Spanish

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