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The Government of Canada’s terminology and linguistic data bank.
EFFICACITE PUBLICITAIRE [1 record]
Record 1 - internal organization data 2001-04-18
Record 1, English
Record 1, Subject field(s)
- Advertising
- Surveys (Public Relations)
Record 1, Main entry term, English
- advertising effectiveness
1, record 1, English, advertising%20effectiveness
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- advertising efficiency 2, record 1, English, advertising%20efficiency
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Capacity of a publicity campaign to transmit a particular message, (measured by tests and surveys held before and after dissemination), and to achieve expected behaviour (if the idea is to provoke buying, it can be measured by the number of sales achieved). 3, record 1, English, - advertising%20effectiveness
Record number: 1, Textual support number: 1 OBS
advertising effectiveness: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial. 4, record 1, English, - advertising%20effectiveness
Record 1, French
Record 1, Domaine(s)
- Publicité
- Enquêtes et sondages (Relations publiques)
Record 1, Main entry term, French
- efficacité publicitaire
1, record 1, French, efficacit%C3%A9%20publicitaire
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- efficacité de la publicité 2, record 1, French, efficacit%C3%A9%20de%20la%20publicit%C3%A9
feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Capacité d'une campagne publicitaire d'atteindre, par le biais de la transmission d'un message donné, un comportement de consommation spécifique. L'évaluation du niveau de réussite s'effectue au moyen d'essais préalables ou de sondages postérieurs à la campagne. 3, record 1, French, - efficacit%C3%A9%20publicitaire
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Publicidad
- Encuestas (Relaciones públicas)
Record 1, Main entry term, Spanish
- eficacia de la publicidad
1, record 1, Spanish, eficacia%20de%20la%20publicidad
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Capacidad de una campaña publicitaria para lograr transmitir un determinado mensaje (se mide con pruebas previas o encuestas posteriores a su difusión), y para conseguir el comportamiento esperado (si se trata de incitar a la compra se mide por las ventas logradas). 1, record 1, Spanish, - eficacia%20de%20la%20publicidad
Record number: 1, Textual support number: 1 OBS
eficacia de la publicidad: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 2, record 1, Spanish, - eficacia%20de%20la%20publicidad
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