TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

EXTENSION ASCENDANTE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1988-09-27

English

Subject field(s)
  • Marketing Research
DEF

A product-line strategy wherein a company adds a higher-priced, prestige product to its line in the hope of increasing the sales of the existing products in that line.

French

Domaine(s)
  • Étude du marché
CONT

L'extension de la ligne consiste à prolonger la ligne de produits de l'entreprise au-delà de son étendue actuelle. "Il y a" trois types de décisions d'extension de la ligne : l'extension descendante, l'extension ascendante et l'extension bilatérale.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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