TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

GESTION MARKETING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1998-02-20

English

Subject field(s)
  • Marketing
DEF

The analysis, planning, implementation, and control of programs designed to bring about desired exchanges with target audiences for the purpose of personal or mutual gain.

French

Domaine(s)
  • Commercialisation
DEF

L'analyse, la planification, l'exécution et le contrôle de programmes mis en place pour créer, bâtir et maintenir des échanges et des relations réciproquement profitables avec les marchés cibles dans le but d'atteindre des objectifs organisationnels.

Spanish

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