TERMIUM Plus®

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HAMBURGER POLL [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2016-05-25

English

Subject field(s)
  • Statistical Surveys
DEF

A marketing ploy used to sell consumer goods which are matched with political parties or candidates.

OBS

Hamburger polls are clearly not statistical representations of opinion in general, and therefore, do not qualify as opinion surveys.

French

Domaine(s)
  • Sondages et enquêtes (Statistique)
OBS

Cette expression désigne un truc de marketing parfois utilisé lors de campagnes électorales et au moyen duquel on vend des biens de consommation en les associant à des partis politiques ou à des candidats. Le nombre d’articles de chaque type ainsi vendus est ensuite présenté comme le reflet de l’opinion publique.

Spanish

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