TERMIUM Plus®

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LANCEMENT INDUSTRIEL COMMERCIAL [1 record]

Record 1 1991-04-02

English

Subject field(s)
  • Engineering
  • Marketing
CONT

... the following broad activities must be managed. Phase 1 - Screen ideas... Phase 5 - Set up production requirements and launching procedures.

OBS

Systems management distinguishes the following phases: policy phase, feasibility phase, overall design phase ..., engineering and test phase, preproduction and market introduction phase, production, sales and maintenance phase.

OBS

The French term "lancement" pinpoints a moment in the product life cycle; that moment occurs just as the production, sales and maintenance phase is beginning.

French

Domaine(s)
  • Ingénierie
  • Commercialisation
CONT

Période de conception développement, instant du lancement industriel et commercial, période de production.

CONT

Lorsque l'industrialisation et la commercialisation sont définies [...] il faut lancer le processus, donc faire démarrer tous les rouages de la fabrication et des ventes, de sorte que rien ne vienne perturber l'écoulement du flux de production. [...] Le lancement, et donc le développement du produit, sont terminés lorsque fabrication et ventes atteignent un rythme de croisière compatible.

Spanish

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