TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

LIFT LETTER [1 record]

Record 1 1980-12-09

English

Subject field(s)
  • Advertising Agencies and Services
CONT

Some of the packages you receive will likely have additional enclosures such as a "lift" letter which is designed to increase response (these usually carry a little note that says: "Open this letter if you have decided not to take advantage of this offer").

French

Domaine(s)
  • Agences et services de publicité
OBS

Raccrochage: Action de raccrocher les passants, les clients.

Spanish

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