TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRECO INTRODUCAO [1 record]

Record 1 2004-05-17

English

Subject field(s)
  • Marketing
  • Market Prices
DEF

Price fixed for a new market in which a company wishes to launch a product previously launched in other areas. It is usually slightly lower in order to favour initial sales, although a skimming strategy may also be adopted.

OBS

introductory price: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Commercialisation
  • Prix (Commercialisation)
DEF

Prix incitatif, annoncé comme tel au moment de la mise en vente d'un nouveau produit ou d'un nouveau service, généralement inférieur à celui qui suivra la période de lancement.

Spanish

Campo(s) temático(s)
  • Comercialización
  • Precios (Comercialización)
DEF

Precio que se fija para un nuevo mercado en el que se quiere introducir un producto previamente lanzado en otras zonas. Suele ser ligeramente inferior, para favorecer las primeras compras, aunque también se puede seguir una estrategia de desnatado.

OBS

precio de introducción: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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