TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
REMARQUAGE [2 records]
Record 1 - internal organization data 2016-10-04
Record 1, English
Record 1, Subject field(s)
- Marketing
- Corporate Management
- Motor Vehicles and Bicycles
Record 1, Main entry term, English
- rebadging
1, record 1, English, rebadging
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
The practice of marketing an existing motor vehicle under a new brand name or badge. 2, record 1, English, - rebadging
Record number: 1, Textual support number: 1 CONT
Days before and barely hours into his return to GM's salaried-exec payroll, [the vice-chairman] said GM was going to rebadge the underappreciated, Australia-sourced Pontiac G8 as a Chevrolet, calling it a car "too good to waste." The pronouncement flew directly against an earlier thumbs-down verdict about the G8 from [the chief executive officer], who said he does not favor rebadging ... 3, record 1, English, - rebadging
Record number: 1, Textual support number: 1 OBS
rebadging: Not to be confused with "badge engineering" or "crossbadging." 2, record 1, English, - rebadging
Record 1, French
Record 1, Domaine(s)
- Commercialisation
- Gestion de l'entreprise
- Véhicules automobiles et bicyclettes
Record 1, Main entry term, French
- remarquage
1, record 1, French, remarquage
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Stratégie d’entreprise qui consiste à commercialiser sous une marque différente un véhicule proposé jusqu’alors à la vente sous une autre marque. 1, record 1, French, - remarquage
Record number: 1, Textual support number: 1 OBS
remarquage : Ne pas confondre avec «multimarquage». 2, record 1, French, - remarquage
Record number: 1, Textual support number: 2 OBS
remarquage : terme et définition publiés au Journal officiel de la République française le 11 juin 2016. 2, record 1, French, - remarquage
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1979-10-19
Record 2, English
Record 2, Subject field(s)
- Labelling (Packaging)
- Trade
Record 2, Main entry term, English
- relabelling 1, record 2, English, relabelling
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 OBS
[The Ontario Milk Marketing Board] offered to subsidize Quebec cheese if the Ontario plants would buy it for resale over their own retail counters, relabelling under their own names, if necessary. 2, record 2, English, - relabelling
Record 2, Key term(s)
- relabeling
- private labeling
- private labelling
Record 2, French
Record 2, Domaine(s)
- Étiquetage (Emballages)
- Commerce
Record 2, Main entry term, French
- remarque
1, record 2, French, remarque
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Pratique commerciale consistant pour une firme à donner sa marque à des produits finis fournis par d'autres firmes. 2, record 2, French, - remarque
Record number: 2, Textual support number: 1 CONT
[...] Hong-Kong, Singapour, Taïwan, etc [...] continuent de fournir de nombreuses firmes américaines et européennes qui les diffusent sous leur marque. Cette pratique porte le nom de "private label" ou remarque. 3, record 2, French, - remarque
Record 2, Key term(s)
- remarquage
- réétiquetage
Record 2, Spanish
Record 2, Textual support, Spanish
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