TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

SHELF LINE-UP [1 record]

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Record 1 2015-04-13

English

Subject field(s)
  • Merchandising Techniques
  • Commercial Establishments
CONT

When a new store is open, shelf line-ups for regular lines of merchandise are set up by experienced merchandising people from District offices. These line-ups, while to some degree arbitrary, are based on years of merchandising experience and know-how.

Key term(s)
  • shelf length

French

Domaine(s)
  • Techniques marchandes
  • Établissements commerciaux
DEF

Périmètre constitué par les faces avant des meubles de présentation d'un magasin.

CONT

[...] la vente visuelle crée la notion de linéaire visible correspondant à une surface optimale de présentation de la marchandise pour valoriser cette dernière aux yeux de l'acheteur potentiel et l'inciter à passer à l'action.

OBS

Longueur de présentation horizontale. Terme utilisé pour les gondoles, afin de désigner la longueur de la présentation d'un produit, d'une famille, ou d'un rayon.

OBS

Souvent employé à la place du mot «présentation»; exemple: «un beau linéaire».

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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