TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
URCHIN TRAFFIC MODULE [1 record]
Record 1 - internal organization data 2022-08-29
Record 1, English
Record 1, Subject field(s)
- Informatics
- Marketing Research
Record 1, Main entry term, English
- Urchin tracking module
1, record 1, English, Urchin%20tracking%20module
correct
Record 1, Abbreviations, English
- UTM 2, record 1, English, UTM
correct
Record 1, Synonyms, English
- Urchin traffic module 3, record 1, English, Urchin%20traffic%20module
correct
- UTM 3, record 1, English, UTM
correct
- UTM 3, record 1, English, UTM
- Urchin traffic monitor 4, record 1, English, Urchin%20traffic%20monitor
correct
- UTM 4, record 1, English, UTM
correct
- UTM 4, record 1, English, UTM
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
The biggest innovation ... was the "Urchin traffic monitor" (UTM). In addition to the analysis of the web server log files, a JavaScript tracking was added with the use of browser cookies, e.g. to recognize visitors. 4, record 1, English, - Urchin%20tracking%20module
Record number: 1, Textual support number: 1 OBS
Urchin: a part of the name of the company Urchin Software Corporation that created the tracking module. 5, record 1, English, - Urchin%20tracking%20module
Record 1, French
Record 1, Domaine(s)
- Informatique
- Étude du marché
Record 1, Main entry term, French
- module de suivi Urchin
1, record 1, French, module%20de%20suivi%20Urchin
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Les paramètres du module de suivi Urchin [...] sont cinq variantes de paramètres d'URL [uniform resource locator] utilisées par les spécialistes du marketing pour suivre l'efficacité des campagnes de marketing en ligne à travers les sources de trafic et les supports de publication. 2, record 1, French, - module%20de%20suivi%20Urchin
Record number: 1, Textual support number: 1 OBS
Urchin : partie du nom de la société Urchin Software Corporation qui a créé le module de suivi. 3, record 1, French, - module%20de%20suivi%20Urchin
Record 1, Spanish
Record 1, Textual support, Spanish
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