TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

VARIABLE COMPORTEMENT ACHAT [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1975-03-11

English

Subject field(s)
  • Marketing Research
  • The Product (Marketing)
CONT

A large number of variables can be used to segment a market. ... They fall into four classes: geographic variables, demographic variables, psychographic variables, and buyer-behavior variables.

French

Domaine(s)
  • Étude du marché
  • Produit (Commercialisation)
CONT

Les variables de comportement d'achat : relativement à un produit donné, on peut traiter des variables suivantes : le taux d'utilisation du produit [...] les motivations d'achat [et] la fidélité à la marque.

Spanish

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: