TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
PASSIVE PLAY [2 records]
Record 1 - internal organization data 2002-04-24
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
- The Product (Marketing)
- Advertising Techniques
Record 1, Main entry term, English
- push marketing
1, record 1, English, push%20marketing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
The process a corporation employs in an attempt to sell its products to prospective customers who are not necessarily in the market for such items. 1, record 1, English, - push%20marketing
Record number: 1, Textual support number: 1 OBS
Classic examples of push marketing are advertising, cold calls and infocommercials. These techniques differ from pull marketing strategies, in which corporations play a more passive role by waiting for clients to seek them out. 1, record 1, English, - push%20marketing
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
- Produit (Commercialisation)
- Techniques publicitaires
Record 1, Main entry term, French
- commercialisation Push
1, record 1, French, commercialisation%20Push
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Ensemble de méthodes dont une entreprise se sert pour vendre ses produits à des clients potentiels, qui ne cherchaient pas forcément à acheter ces produits. 1, record 1, French, - commercialisation%20Push
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1998-10-09
Record 2, English
Record 2, Subject field(s)
- Banking
- Currency and Foreign Exchange
Record 2, Main entry term, English
- discount policy
1, record 2, English, discount%20policy
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
The Federal Reserve Banks also make loans to the member banks. These we call "discounts".... Unfortunately, the Fed is not free to pursue a discount policy exactly the way it wants to... as far as discount policy is concerned, the Fed must play the passive role. It can sit and wait. It can veto. It can make its rate attractive. But it certainly cannot set its amount of discounts at precisely the figure it wants. 1, record 2, English, - discount%20policy
Record 2, French
Record 2, Domaine(s)
- Banque
- Politique monétaire et marché des changes
Record 2, Main entry term, French
- politique d'escompte
1, record 2, French, politique%20d%27escompte
feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record 2, Key term(s)
- politique du taux d'escompte
Record 2, Spanish
Record 2, Textual support, Spanish
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