TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PERSONA [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2023-01-10

English

Subject field(s)
  • Marketing Research
  • The Product (Marketing)
CONT

... a persona is [the] profile of a product's typical customer. Personas are used to help a product manager (and others in the organization involved with the product's development) understand key traits, behaviors, goals, responsibilities, and needs of a specific type of user.

PHR

buyer persona, user persona

French

Domaine(s)
  • Étude du marché
  • Produit (Commercialisation)
DEF

[...] personnage imaginaire représentant un groupe ou segment cible dans le cadre du développement d'un nouveau produit ou service ou d'une activité marketing prise dans sa globalité.

OBS

persona : désignation dont le genre peut être masculin ou féminin.

PHR

persona client, persona d'acheteur, persona d'utilisateur

Spanish

Campo(s) temático(s)
  • Estudio del mercado
  • Producto (Comercialización)
CONT

Una persona es un ente ideal construido a partir de la investigación sobre usuarios reales. [...] aun cuando una persona puede tener características de un usuario real que hayamos entrevistado [...], debemos recordar que estas personas no existen realmente, sino que son una abstracción obtenida desde la investigación.

PHR

persona cliente, persona compradora

Save record 1

Record 2 2002-12-19

English

Subject field(s)
  • Rules of Court
  • Phraseology
OBS

A party plaintiff or defendant, who sues out a complaint, writ or other process, or appears to conduct his case in court himself, instead of through a solicitor or counsel, is said to act and appear "in person".

French

Domaine(s)
  • Règles de procédure
  • Phraséologie

Spanish

Campo(s) temático(s)
  • Reglamento procesal
  • Fraseología
Save record 2

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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