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ASSOCIATION IDEES TROIS VARIABLES [1 record]

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Alphabetical list of terms

Record 1 1975-03-11

English

Subject field(s)
  • Statistical Surveys
  • Advertising
  • Surveys (Public Relations)
OBS

the -- test (...) gives the respondent two associates, (1) the generic product (...) (2) the theme or slogan (...) and asks for the third element, (3) the brand name

French

Domaine(s)
  • Sondages et enquêtes (Statistique)
  • Publicité
  • Enquêtes et sondages (Relations publiques)
OBS

<triple associates" (--). On présente à l'interviewé: soit le produit et son slogan et on lui demande la marque, soit la marque et le slogan, et on lui demande de rappeler le produit. [p.12]

Spanish

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