TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PROGRAMME IMAGE MARQUE CANADA [1 record]

Record 1 2008-08-20

English

Subject field(s)
  • Titles of Federal Government Programs (Canadian)
  • Foreign Trade
OBS

The Brand Canada (BC) Program was introduced in May 2001 as a method of raising the profile and improving the image of Canada internationally at trade shows that are recognized as vital to their industries. BC aims to achieve the goal of raising the Canadian profile by enhancing Canada's presence at global trade shows and major regional shows in Team Canada Inc. (TCI) priority sectors.

French

Domaine(s)
  • Titres de programmes fédéraux (Gouvernement canadien)
  • Commerce extérieur
OBS

Le Programme Image de marque du Canada a été inauguré mai 2001 dans le but de rehausser le profil du Canada et d'améliorer son image sur la scène internationale à l'occasion des foires commerciales jugées essentielles à ses différents secteurs d'industrie. Image de marque du Canada vise à rehausser le profil du Canada en mettant le pays en évidence dans les salons professionnels mondiaux et les principales foires commerciales régionales organisées dans les secteurs prioritaire d'Équipe Canada inc (CEI).

Spanish

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: